[11.10.21] SNSD steps into Europe with Polydor France

After the United States, the girls will be making their presence felt in the French music market as well.

The sales of SNSD’s albums will be placed under the scope of France’s biggest record label, Polydor France. On October 19th, Polydor France announced via their official Twitter account that SNSD have joined the record label. Polydor France and SNSD’s American record label, Interscope Records are both owned by Universal Music Group.

Through the SM Town concert in Paris in June this year, the possibility of entering the European market has greatly increased. The agreement sealed with Polydor France is the stepping stone towards the release of SNSD’s music into the European market.

Also, with the release of the maxi single ‘The Boys’ under Interscope Records in November, SNSD will be officially making an entrance into the American music market.

Credit: 10.asiae.co.kr